How to Improve Your SEO By Creating a Great Page Title

What is a Page Title?

A page title is the concise, informative title that appears at the top of your web page in search engine results pages (SERPs). It's also the title that displays in your browser's tab. Page titles can be up to 60 characters long and should accurately reflect the content of your page.

Why Page Titles are Important

Page titles are one of the most important on-page SEO factors. They play a role in how your page ranks in SERPs, and they can also influence whether or not people click on your page from the search results. A well-crafted page title can help you rank higher in SERPs, drive more traffic to your website, and improve your overall SEO performance.

How to Write Great Page Titles

Here are some tips for writing page titles that are both informative and search engine friendly:

1. Keep it short. Page titles should be no more than 60 characters long, including spaces.
2. Be descriptive. The title of your page should accurately reflect the content of the page. Don't try to be clever or cute; just be clear and concise.
3. Use keywords. Keywords are the words and phrases that people are searching for when they use search engines. Including relevant keywords in your page title can help you rank higher in SERPs.
4. Be unique. Each page on your website should have a unique title. Don't duplicate page titles, even if the content on the pages is similar.

Conclusion

Page titles are an essential part of SEO. By writing great page titles, you can help your website rank higher in SERPs, drive more traffic to your website, and improve your overall SEO performance. Follow the tips outlined in this article to write page titles that are both effective and engaging.

Shawn Ryan